Chelle’s back and is switching off! But she has come back with thinking about the language of business….The Apprentice: Switching off but switching on? Read More
This week I mentioned to my partner that I was doing a blog passing judgement on The Apprentice. He couldn’t wait to share his view too!Sir Alan Sugar – The Apprentice…I’m hooked. Read More
Dear Apprentice and Lord Sugar,
You try to entice me with your funky 80’s tunes and take me back to the days where it was all about the over you could pull on the dance floor.
You try to entice me with showcasing business skills, allowing me to compare with other.
You give me hope that there is a fun way to lose my mummy tummy. There hasn’t been any swingaling in my hips for a long while…let me tell you!
Where has the fun, the passion and the innovation gone?
Please come back soon.
I miss you.
This weeks Apprentice flopped for me. Can you tell? The fitness challenge this week had me waiting for passion and enthusiasm. not only in any business routine but my own wanting of weight loss this week. On many levels this should have been the episode for me. I loved the retro idea, as an 80’s kids (well 70’s by a year ;)) things were so colourful, pop music was fabulous and funky. So why did this episode flop for me?
After reading this story about Pregnancy Zumba this week i was enthused for some new workout ideas. I’m not a gym bunny (well not anymore) and I would love to be able to do something fun with my daughter which would also benefit our health. I am not sure why either team did not pick up on yummy mummies or buggy fit or anything where mums or dads can workout with the kids. You’d think with talk of a baby boom every other week or even the huge amount of celeb pregnancies they’d be fishing for something niche rather than blah…
I have to say although the workout left me more couch potato than like a shaken bottle of diet coke (full of fizz) the pitches are getting better. I thought that Sterling were concise and confident regardless of any questions they had thrown at them.
Phoenix won but for me I thought they were so lucky Virgin thought through their idea and took it for the right market but for me that didn’t mean they were the winners…
Melody Hossaini (one of last years apprentices) came up with this memorable quote ‘Don’t tell me the sky’s the limit when there are footprints on the moon.’ After one fan got this tattooed this week I am thinking maybe we all should be reaching a little bit further and not selling ourselves short.
Come on Apprentice – step it up!
It’s Wednesday night so it can only mean one thing for me – The Apprentice; lets hope it inspires more Entrepreneur ideas out there!
This week it’s all about coming up with a useful gadget for the home. Lord Sugar stated that the most important thing was to come up with a brilliant concept as every process after that depends on the product being great. Wise words but would the candidates listen?
They were still in their girls v boys teams, the Project Managers were picked fairly quickly this week, the boys were positive in their choice and the girls did it with some eye rolling. Why oh why do they insist on behaving like this? Anyway I digress.
They came up with their concepts and off they went to carry out their market research. The focus groups all picked their favourite products and the teams then both proceeded to ignore the research and go with the product the PM favoured!
The pitches were next. The boys faired ok but the girls were a shambles, as Lord Sugar said, the product was bad and the financial side was appalling, they didn’t get their figures right at all. So guess who lost this week? ……… Yep, the girls!
So again, the team failed due to lack of basic business knowledge. I am beginning to wonder how they have all managed to start up these businesses they rave about? I wonder if they are failing because they are thinking more about the prize than they are about the tasks? At least this week it wasn’t a case of see who can shout the loudest so it was a bit easier on the ears! If you have the Entrepreneur ideas; you need to be able to follow through with suitable business plans and market research!
We’ll have to wait and see what happens next week and I’m hoping that there is a shining example of a businesswoman sitting within the remaining female contestants. And can I just say – the pro wrestler/businessman who pipes up with the tag lines here and there is becoming tv gold!
Hi all, it’s Emma here sharing with you my love for The Apprentice! My Wednesday nights are now a write off as the show has made its return, oh how I love this show. I love seeing the characters that have been picked, I love seeing the tasks they are given and I love seeing the money result to (don’t we all?). So its time to kick off, The Apprentice 2012!
16 applicants have come together for this series and I’m sat wondering whether part of the selection process involves the kind of tag lines they can make up for themselves?
“I’m going to roar my way to the top”
“I’m like a blond assassin”
“I’m like a shark, top of the food train and I truly am the reflection of perfection” (This one came from the business man who is also a professional wrestler by night!)
Anyway, I digress. So the task was set that they would have blank products that they could then print on and sell, they were split into teams of boys v girls and Phoenix and Sterling were born.
They worked completely differently and if I’m honest (and please remember these are my own views and not those of Weston Communications!) I felt embarrassed by the girls team and thought they actually gave business women a bad name, no wonder we have trouble out there! So whilst the boys knuckled down to figures and margins the girls concentrated on the design. Admittedly this is where the girls excelled, they came up with a fab motif that went on their bags, jigsaws and t-shirts whereas the boys came up with a crap ‘This is a red bus’ with a picture of a red bus (really!) for theirs and an extortionately priced teeny teddy with a union jack flag on it.
So the next 20 minutes or so of the episode concentrated on watching the teams sell, well the boys team sold and the girls team argued….. a lot! The desperation of wanting to get rid of all the stock kicked in in the final half an hour and off they went to try to bulk sell to shops. The boys managed to get rid of their bags but were then recalled as the bags were so badly printed that they had to give the shop a full refund! The girls finally found a shop and basically all talked at once at the poor woman behind the counter, I couldn’t believe my eyes and had to turn the volume down, they were appalling basically trying to railroad this woman into taking their stock, it got so bad that someone else working with the lady actually came out and told them all off for their bad behaviour and incredible rudeness!
And then it was back to the boardroom. Surprisingly the boys team won by a massive difference. I say surprisingly because the girls team had a far superior product than the boys. But, this is where it shows that a strategy is a massively important thing to have for any business, imagine if the girls had had a strategy as well as their fantastic product? They could have blown the boys team out of the water.
So it was goodbye Bilyana after a lot more arguing in the boardroom, I’m not sure she should have gone as a) I think she had some good points and b) she made good tele rubbing everyone up the wrong way!
Now I have to wait another whole week for the next instalment – they’re designing a new gadget this time, it will be interesting to see if the teams have learnt anything from this week to take into the next task. And I really hope there is less shouting too, I don’t like watching things where I have a frown on my face, I have a battle with wrinkles as it is!
Did you watch it? What did you think about it, I’d love to hear your thoughts too.