I’ve seen some people complaining on twitter that it’s always the same people who get the opportunities in life. I disagree with them. It’s not always the same people – it’s the type of person that they are. And then I saw this quote from by Whoopi Goldberg and thought it was a *sign* that I should write about it!!
If you carry on reading, you’ll be in a small number of people who do. In fact, if you read to the end, you’ll be in a group of even smaller people. I know that this is a blog that most people will ignore. And I’m ok with it. I’ll explain why at the end. I know, I’m a tease.
There’s this phrase that I’ve been thinking about recently. It’s called “take the meeting”. At the most basic level it means that you should always meet someone because you never know what’s going to come of it. It could be something that comes of it straight away, or in six months or a years time. Or it could be something that facilitates and opens doors for someone else, who then Pays It Forward themselves.I had a client approached to be on the radio for the BBC last year. I suggested that they accept but they declined, because it wasn’t on a topic that they were looking to speak about, at that moment – it wasn’t in their active list of campaign topics. A month later, when I went back to the same BBC reporter, to pitch a story, you know what they said to me, don’t you? It was a polite no, but still a no.
The lesson here is that whenever you can, if it’s something that you can do, when an opportunity comes a calling, take it.
I’m not suggesting you go on air to say anything that you personally don’t agree with or is contrary to your overall business agenda and goals.But when you can say yes, do it! I’ve got a case study on this – we had a client, years ago, who I pitched to comment on an article on Frozen Peas. It wasn’t really frozen peas, I’m giving her some anonymity. She was really very nervous about it. She wasn’t keen but did it anyway. And you can guess the rest, can’t you? They called her a few more times to ask her related questions and some she found a bit strange. And then she was offered a monthly column on a retainer. And now it’s being turned into an e book that will be sold, and she’ll get a % of the income. And the best bit? She called last week, uber excited, because she’s been directly approached by a publisher who is so impressed with her writing that they want her to write a book – in what is an already competitive market, because they find her writing so compelling, practical and free from the usual jargon in her area of expertise.
Seriously. It happens. But it’s not for everyone. And that’s ok. You could have lots of legitimate reasons why you don’t want it. And that’s fine. But don’t doubt it, there are others who will. And they’ll do well from it.
If you’ve got this far, congratulations! The reason why most people will not take any action as a result of this blog is because it’s not a game of snakes and ladders – with lots of ladders and no snakes. It’s not straightforward. And we are all so used to immediate response and outcomes in our fabulously technological world, that anything less is not viable. If you’re one of these people, it’s ok. But know this, there are other people who will. And good things will come from it. All because they gave their talent, skill and passion the opportunity to be found – they took the meeting, gave a quote, or did something that seemed a bit random at the time!
Are you prepared for the opportunities that are coming your way? What will you do with them?