ALERT: This is a blog post where we are swooning over one of our own clients, who are involved in nappy recycling. But sometimes, someone does something so cool, that you have to shout about it.
We are approached by all *sorts* of people asking us to help them, anything from setting up a business to businesses that people just want to get ready for selling. And that’s great. We actually turn down more work than we take on these days – we’re either not the right fit for someone, or we don’t think we can give them what they want (moon on a stick, for the price of an ice cream anyone?) or even, perhaps, if we’re too busy to do something justice.
Although we started out in the pregnancy, baby and families market nearly 4 years ago, in the last year, we’ve had a ball getting into other markets, doing lots of interesting stuff. So when the opportunity to work with a new baby related business came along, we knew it had to be something special to make us want to go the extra mile and get it well and truly launched, not least because there wasn’t much lead time!!
And I don’t mind sharing with you, that Nappies2Go have been a brilliant business to work with from the Get Go. Seriously. We actually met Matt Naunton and Clare Naunton for the first time at The Baby Show at Birmingham NEC last weekend. Katie and I had been working hard in the run up – securing visits from journalists, radio presenters and celebrities, so we were all set. Matt did the first radio interview on the BBC for the 9am news and then, Clare did the lunchtime feature length slot. And yes, the journalists were great, as were the celebrities who were very down to earth and normal as usual. But what struck me, being on their stand with them, was their passion for what they are doing.
Their service, delivering Pampers nappies to homes across the UK, cheaper than the supermarkets do and then collecting the used “items” (ie: poo filled nappies) once a fortnight or once a month, for 100% recycling, is a unique service in the UK. No one else is doing it. They have a proper USP. That’s great for the journalists and media coverage and we’ve made the most of it. But the problem with that, is that visitors to The Baby Show didn’t really know what we would be talking to them about – they didn’t know the service existed!
And this where Matt and Clare truly came into their own. They were passionate from 9.30am through to 5.30pm, every single day of the show – talking to visitors, explaining the process, sharing the costings to demonstrate that they are cheaper than supermarkets because they’ve bought tens of thousands of nappies in bulk and generally helping visitors “work it out”.
There was a great quote from Matt, on Sunday night, when he said that it was the “look on their faces, as they realised what we are doing and how it works. They just smiled so much, they couldn’t believe we are doing it”. I think Matt and Clare were also touched by how much people just wanted to support them – buying a starter pack of nappies and wipes for delivery, to test them out, to “show willing”.
So yes, whilst they’ve had some fabulous media coverage from it, I think what they’ve really gained, is hundreds of new supporters. People who want to see them and Nappies2Go do well, to succeed, to become a household name and brand associated with helping families save money, be environmentally friendly and to make life smell a bit better. That’s not bad for three days work, is it? ;)
Rather than post all the photos of their coverage and celebrity fans here, please check them on out on the Nappies2Go Facebook page :)