I asked Louise Lloyd to write something for our readers about having an ethos – an approach to something, some mental or physically written down ideas of who you are, what your business represents and what your motivations are. Why? Because her website has just topped the 500 mark in terms of listings of baby signing classes from all sorts of independent and franchised baby signing classes all over the UK. It’s brilliant. And she’s about to get some national coverage that will direct people to the links to the classes and some people couldn’t work out why she’d be wanting to make sure that everyone was getting in on the opportunity. So this is her guest blog on the Baby Signing Mummy ethos:
Does your company have an ethos? When I first launched Baby Signing Mummy I was insistent on wanting an ethos that the business always stuck to. I have my principles and I love to be able to help others (a natural attribute that led me into the medical profession I am sure) so the ethos of Baby Signing Mummy was born.
The ethos of Baby Signing Mummy is to promote the wonders of baby sign language to all parents across the country and further afield. This means that we promote the use of any baby language no matter the company, no matter the signs that are used. I want as many parents and babies as possible to be able access classes, lessons and information on how to use baby sign language.
On our website we have a map of the world with classes entered from many different companies and allow parents to search for a class near them – if a parent finds a class from another provider and starts learning with them this is a success for Baby Signing Mummy – we have led that family into finding out more information and starting their baby signing journey.
When I first started out this ethos was questioned by others – why was I helping the competitors? I have several reasons for doing this; I am supporting other women in business, I am highlighting the importance of communication and interacting with your baby and I am getting the profile of baby sign language raised. I can only see that our ethos helps to increase our credibility as a company and I am so proud of being able to support all those other teachers out there, I really do feel like the Baby Signing Mummy ;)
What is your Ethos? What guides you and your business?