Look at me! Aren’t I just fabulous? No really, this is a page of me bragging. I don’t think it’s needed. In fact, I don’t want it to be needed – I’d rather let other people talk about me and my team’s work. You’ll find them under our Happy Clients page.
So why bother with this then? Because some people really do want to read this. They want to know of what I’ve done to get to where I am. So this is my alternative, to the 20 minutes of self worshipping and success sharing that people do, at the start of their webinars, presentations and interviews. I’m putting in place now, so that going forwards, I’ll be able to say to my audiences that if they’re interested in knowing more about why I’m qualified to talk to them and share my knowledge, they can literally type “Liz Weston brag brag brag” into Google and you’ll find this – some random facts about my success to date and credentials. That’s the sole purpose of this post.
No really, I’d rather you didn’t read this. Why not let our happy clients talk about us instead? That’s a much more transparent way to show you that we’re great to work with.
No, you want to read this? OK, lets go. 10 things to know about me, Liz Weston.
1. I excel at selling. No really, when I believe in a product, and I understand it and can see the benefits of it for the buyer, I will sell, sell, sell it. You won’t be able to stop me doing it. I’ve sold through Annual Fund fundraising telephone calls, direct marketing, emails, every social media going, audioboom, radio and TV, print and… I don’t know, is there anything else?
2. I don’t see dead people. I see opportunities. I see opportunities where others see challenges, problems and no way forward. I see opportunities when other people think all else is lost. I see opportunities at the points where you don’t want to even consider doing any more work. I’m that kind of person.
3. I am someone who makes things happen. I am not afraid to bring others in to help me do it, but I will make them work, work and then work some more. Organising dinner, dancing, a funfair and fireworks at the National Maritime Museum, for 500 of the world’s biggest names in banking, at the age of 22 meant that I worked day and night, weekday and weekend for months on end to make it happen. I nailed it. But it took a lot of work.
4. I like to succeed. I am a type A personality – but I’m working on evolving through it. I have a history of ensuring that I win, that I deliver. And that’s frankly annoying to some people. I was beyond proud of the fact that the University of Hertfordshire’s Annual Fund delivered an ROI of £3.28 for each £1 we spent on it. It was big stuff. When big stuff happens, I make sure everyone knows about it.
5. I like to make things work where others cannot. I approached the incumbent provider of maternity services information for women in the UK, with my business idea. They said they’d tried it themselves and that it wasn’t viable without at least an additional 3 zero’s of profit per project. I said I’d go away and make it work. They patted me on the head, said good luck, and the came back to me, when I’d nailed it and offered me the rest of the UK to work on it, with them referring NHS Maternity Units to me – I had a queue so long that we couldn’t get to everyone quick enough.
6. I like to make donations to charity – not least because I’ve worked in them throughout my career, but I have a tithing type ethos and I like to pay things forward. In 3 years, we donated more than £16K to NHS Maternity Units, without collating user data and selling it on. That’s Something. It really is. And I’m very proud of it. You’ll find me looking for ways to help you do that in your work as well.
7. I have white labeled and come up with ideas and concepts that have gone internally, to HQ’s of brands that are national and international household names. I’ve identified big retail opportunities for them before they knew of them. I’ve done introductions and facilitations that have generated more than 1 million in new turnover for them in the UK. I’m not sure on the international revenue they have generated. They’ve taken my recommendations, checked them out and then taken them into their online and physical outlets and made a lot of money from doing so. I can’t tell you more than that without an NDA, because that’s how my work for them is structured.
8. I was known at the University of Hertfordshire as being someone who would stop at nothing to get the necessary results. I am sorry for that now, but it was where I did the majority of my learning. Mostly through mistakes. But we got results, which is what we were measured on. Just one example of this is that I had a letter translated into chinese, posted it to 4,000 people living in China and went out there, to arrange a meet up for our Alumni. Unfortunately, so many people turned up, that we had to turn people away from the British Council building in Shanghai. And the Vice Chancellor was left with a very poorly hand and wrist because so many Alumni and their families were desperate to shake his hand and have their photo taken with him.
9. I don’t have a poker face. I’m rubbish at politics. I don’t like them and you’ll be able to tell very quickly if I’m not in a place where I think I am able to contribute or make something work. This honesty can come through at inopportune times. I won’t embarrass myself or you, but if something is happening that I don’t want myself or our team to be associated with, I’ll disentangle us from the work and I’ll do it quickly. We don’t work or with people who are sexist, racist or homophobic. And we’ve come across all of these types of people in recent years, who think that because they are paying us for our work, we’ll be ok with witnessing and being party to that sort of behaviour. We’re not. And we won’t be. And we’ll be truthful about this when we explain to you why something isn’t working.
I don’t have a 10. I’m not going to come up with something for the sake of it. That’s me. My 9 points of bragging. Sheesh. I’m cringing. I hope that this has served the purpose for you of letting you see that I’m really very experienced indeed in all things marketing, communications and social media – that you’ll be in safe hands with us. But in reality, instead of reading this, I’d rather that you spoke, Skyped or met me and my team, to see if you like us and are the sort of people you want to work with.
If you do, please email firstname.lastname@example.org or call 01223 501520 for an initial chat.