I had a hot chocolate today with someone whose opinion I value dearly. Whose guidance and support I seek as often as I dare, as she’s an uber busy lady. She’s just taken to an iphone after being attached to her blackberry for work for a number of years and doesn’t ‘get’ the twitter thing. So I got her a little book for Christmas with what’s what and how it works. As she doesn’t follow many people, she’s just seeing me on her screen, so I felt very conscious of that tonight as I was whittering away.
She asked me how I make money from twitter? So I thought I would share it with you as well, because it’s kind of simple but still hard work… The short answer is that it brings me clients. Literally.
I saw someone tweet the other day that they were thinking of hiring someone for PR and Marketing so I messaged them to say “Hello, I’m here and busy, but depending on what you want I may be interested”. We skyped. I explained what I have to offer, and what questions to ask of other people, to try to gauge how to compare everyone they would speak to. They came back yesterday and asked me to do 6 months with them.
Someone else follows me on twitter and can see that I’m in the NHS, New Baby, Family and Parenting market. She called me out of the blue, I was on my way out and she asked me if I’d like to look at working for her with a new product she’s got coming out. I said “yes, of course” and I’m meeting her next week, with our respective non disclosure agreements to hand, to work out a way forward together.
So twitter is great. It sends people to the Weston Communications website, and people call and email me to ask me to work with them. Simple. Eh? Not quite. I put a lot of work into being engaging and not sycophantic with people. Lots of people do the latter and it irritates me. I don’t do link swaps or anything like that, so I know that the people and businesses which follow me are genuinely interested in me. And vice versa.
Twitter – my online life, and my real life have been so great to me. I’ve never actually written a pitch, or presented a business pitch to anyone. It’s all been word of mouth. Whether on line or offline and I’m actually seeing that as a strength now, because there’s no better introduction than a recommendation eh?