What this post is about:
Challenging the concept that there are any hard and fast rules in social media.
Who this post is for:
Everyone who contributes to a business or brand presence on any social media platform
I’m always being asked as to what the ‘golden rules’ are of social media. Truth is, there’s only one rule that I think applies to absolutely everyone. And that is, to make everything you do, about serving your online community. I was prompted to write this post, because we’ve got a client – the Happiness App, that is totally bucking the trends of sharing mixed content types and doing amazingly well with it. There’s very little sharing of other people’s content, text based statuses, questions, Q&A, news pieces or audio. Instead, it’s all about the images and even more specifically, images with quotes. I thought it was worth documenting it because there’s been such a backlash against images with quotes in recent months – it just goes to show that when you’re doing what’s right by your own community, very little else matters.
I’ve been banding an image about recently, with this quote on it…
And it’s never truer than in this example. Louise Palmer-Masterton is the brainchild behind the Happiness App, which is currently being made in a top secret secure unit. She won’t mind my telling you that she’s just turned 50. She’s been sharpening her axe since she was a child – studying yoga, mindfulness and the human experience from her early teenage years, so she doesn’t just know her market – she literally lives and breathes it. By being so knowledgeable, she’s been able to tap into the things that make her community feel good, confident, happy, inspired and motivated. The sheer volumes of shares on the images and the rate at which the community is growing on Facebook is proof of that. Here’s some examples.
So, what do I want you to take from this? That it is possible to nail it on social media – to get lots of engagement online without paying to promote your posts / tweets, that you don’t need to follow what other businesses and brands are doing and finally, that it is all still there for the taking. The Ship Has Not Sailed.
I want to challenge you to a) really look at your stats – to identify what it is that your community respond to and share with their friends and b) really look at your content to develop your instinct on this – and then, revert to a!
What’s working for you?