Whilst in Silicon Valley as part of the Learning Journey a couple of weeks ago, someone confessed that they didn’t know about setting up Google Alerts, or what one actually was. Or indeed, that there were plenty of ways to monitor your own presence, and that of your competitors, thought leaders, best mate – whatever or whomever you like really, online. So here’s a quick round up of some blog posts, screen shots and other stuff that might be interesting to you…
What is a Google Alert?
A Google Alert comes to you in the form of an email. Usually it comes every day – it’s a summary of Google’s results that they’ve found on a topic or phrase that you’ve asked it to look out for. They can be on web pages, newspaper articles, or blogs – any online platform that matches your search term.
According to Google, here’s some example of what people use Google Alerts for:
- find out what is being said about their company or product.
- monitor a developing news story.
- keep up to date on a competitor or industry.
- get the latest news on a celebrity or sports team.
- find out what’s being said about themselves.
The reason why I love Google Alerts is that they are uber easy to get going with. You simply tell Google Alert what you want to look for, Google Alert goes and looks for it. And then emails you any new results. Simples! Here’s a screen shot to show you just how easy it really is to do it. To do this yourself go to google and enter “Google Alerts”
Of course, this isn’t the only way to monitor online content. There’s all sorts of ways to do it. This blog, engagingly entitled “stalk your competition online” is helpful for monitoring all sorts of stuff including but not exclusively, your competition.
There’s lots of other stuff out there, so if you do use something different, please come and share it here. Even if it’s something that’s not worked for you, that’s fine. We would just like people to be able to know what’s good, not so good and in the middle of the road as well!!
Here’s to you being more aware of what people are saying about you online :)
Note to all: I know. It’s been a while. But I’m dividing up the “Liz Weston writes about business” onto lizweston.co.uk and putting the social media, PR, marketing and comms stuff on here. Hence it seeming like I’ve not been doing much writing. But I have, promise. It’s just that you’re probably not aware of lizweston.co.uk as it’s only just starting up… Anyway, enough waffle.
For Sarah Ockwell-Smith and Charlotte Phillips, it’s going to be hard to sleep for the next few nights. Because on Wednesday night, they are off to a “posh do” to find out if they’ve beaten all the competition to win 50K – yes £50,000 of funding for Baby Calm, from Barclays, in the one small step competition. It’s a big deal, not just because of the actual money that they will receive, but because they will also get a significant platform through the publicity, promotion and profile raising activities that Barclays will do in promoting them.
We’ve only just started working with Baby Calm, connecting them to people and businesses that we think they could work well with, and promoting them to everyone in our address book during the public voting phase of the competition. We’re so impressed by the calibre of publications, journalists and interest that they are receiving at the moment – it makes us hopeful for their future, and ours with them.
This is just a quick blog, to let them and everyone else know that we’ve all got our fingers and toes crossed for Wednesday for them. Even if they don’t win, it’s a brilliant platform, and they’ve beaten so many thousands of others along the way, that they’ve got plenty to celebrate. Having said all that, if they do win, we’ll be shouting it from the rooftops, so watch this space!