I asked Sally Limes, a mum who I’ve met on the networking circuit, to write a brief post to show us how big things can be done even when you’re running a small business or charity. She’s doing amazing things with Ford and Ford, for their part, are being incredibly smart in partnering with Sally and LIME as everyone is talking about their partnership – both online and offline… I think what I love most, is that other people pay agencies – like us – to get them into partnerships just like this, and she’s doing it all very nicely, all by herself! Brilliant stuff…
I am the Chief Executive of the registered charity ICT4Autism and the Editor in Chief of The LIME Magazine for Parents and Carers of Children with Special Needs. I contacted all the car manufacturers asking for sponsorship, citing the link as being Motorbility. All the car manufacturers told me they weren’t interested. Except Ford.
I have been in discussions with Ford’s Marketing Director over the last few months. We finally met in London yesterday. We had a big meeting to discuss working together as a partnership. The Director was a very friendly and approachable guy. The meeting was relaxed and easy and I enjoyed myself. The conference facilities were fabulous and we were treated like royalty.
The upshot of the meeting is that Ford are going to provide the charity with a marked up S-MAX. It is going to have Ford sponsoring ICT4Autism written down the side. The idea of this is that I will take the vehicle to meetings and conferences and special needs schools. This will give maximum exposure to special needs families, who may be in the market to buy a motorbility vehicle. Ford are also going to purchase advertising in The LIME Magazine in order to part fund the venture to allow us to provide for more children’s centres across the UK.
This will also reach families of children with a disability, so Ford are savvy as it is an excellent partnership for them as well as for us. We also have entered into an arrangement where we have brought some new technology to Ford which we will offer exclusivity to them which is top secret and under wraps at the moment.
Suffice it to say that they are very excited by this and we have probably just entered into something very big and very lasting. To link the charity and the magazine with a company which is such a big household name and a family name is smart advertising and we are thrilled to be a part of this.