I feel guilty. I should practise what I preach – to blog regularly, that there’s always something to write about. And I honestly didn’t know what to write about this morning, not least because I’m working with two tiddlers in their PJ’s bouncing around me. I’ve got ben ten and spiderman playing literally at and on my feet right now. So I’m going to do a quick review of some of the outcomes we’ve had for three Baby PR clients in October – a leader in their field, an Internet phenomenon and a business that’s growing faster than anyone can keep up with…
The Baby Show
To tie in with the Earls Court Show at the end of October, the social media activity also increased. That’s the polite phrase for it. We were on there day and night, answering questions on tickets, providing info on travel because some of the tubes were not running and helping people work out which exhibitors would have the items they were looking for. The activity has generated our best stats to date for the client in terms of engagement, competitions, increase in “likes”, driving of traffic to the website and direct ticket sales. This is all from a standing start as we had to create a page and start from scratch. November will see us run competitions regularly and continue to have active conversations with a range of groups to engage with them on baby show features going forwards.
Baby Swap or Shop
The Baby Swap or Shop team and Carrie Webster in particular, are still on a high after being featured in the Sunday Mirror. And we don’t mean a mention. We mean a full feature in the money saving section. It’s a great result and our first piece of national coverage for them. Interestingly, we’ve now got several more in the pipeline, so we’re happy with the fact that it’s opened the gates to national coverage!
Baby Signing Mummy
We’re loving the enthusiasm of Louise Lloyd, it shines through in her work and journalists love it too. Kate Hilpern included Louise for expert commentary in a feature on communicating with your babies and children. There’s some great stuff en route for November, but we can’t talk about it yet because of confidentiality agreements. 2011 has been a brilliant year for Louise and I can’t wait to see what 2012 brings.
Now that I’ve located the images and got everything sorted out neatly, it’s taken me far too long to do this. I need to be less of a perfectionist. 80% of something is better than 100% of nothing. I need to practise that more as well…
What’s been happening for you in October and November? Please comment and shamelessly plug your business, service or activity, whether it be relevant to Baby PR or not, so that people can learn more about it :)