This seemingly random collection of musings has come about as a result of reading Mindfire by Scott Berkun. Firstly, please note than none of these links are affiliate. They’re just links because I want to expedite you accessing it! Mindfire was first recommended to me by my Mentor – Ann Hawkins. I’ve reading and re read it more than once – annotating, thinking and generally wondering how to translate this into something that works for me as an output.
The acceptance in my mind, to publish this in this format, comes from meeting Marcus Orlovsky a few weeks ago. He concluded his evening in Cambridge, by talking about the people who would actually go “out there” and do something. And the difference between those people and the people who will wait for the first Monday of the month to do something. The latter are the people who won’t do it, and won’t make a difference. So, in the spirit of doing it, here it is. What is to follow doesn’t fit as a neat blog post – it’s more of a series of things, thoughts, and positions that I’m taking on our work. So here goes.
Thoughts on pricing
Price is not where it’s at. Of course I’m going to say that, because we are by no means the cheapest providers of social media, marketing and communications in our market. But experience counts for a lot in what we do. When it comes to the production of content we are likely to be very quick indeed in relation to most people who have it on their list of things to do. We don’t get interrupted with other projects and we are utterly focused on it, because that’s what we’ve to deliver on. Our being quicker enables us to spend more time focussing on the quality, tone and engage ability of what we produce. Whether it’s text, images, blogs or audio, we’re all over it in a way that no one else is. We’re the opposite of content farming – but haven’t through of the word for it yet.
Thoughts on making mistakes
We are not perfect. We make mistakes. We don’t get everything right first time. Thankfully, we do a fair bit of the work we do – so we get to learn, evolve and iterate our outputs each time we produce them. Whether it’s content, engagement, training, strategy writing or on site support, it’s all an opportunity to learn, develop and apply our ideas, research and improve. And the thing is, we are a bit different because we will tell you when we think that there is something we can do better. We will share it with you. We actually work in a broad range of markets – retail, baby and families, tech and automotive. So this means we can see what’s working for clients in each market and look for opportunities to apply this elsewhere.
Thoughts on keeping it simple
The other thing about Weston Communications is that we Keep It Super Simple. We hate BS, jargon and obfuscation. We want to come up with a Lingo Bingo game, but can’t come up with enough words for it. What words would go into it for you? Low Hanging Fruit, Thinking Outside of the Box or Walking the Talk (or whatever that latter phrase is…)
Thoughts on the promotion of Weston Communications
I was asked recently as to how I promote the work of Weston Communications and the thing is, that we rarely promote posts on Facebook, or tweet testimonials. I’d rather let other people do it for us. It feels more organic that way. And yet I’m not “walking the walk” so it’s not a great example to set when it comes to clients – I’m always encouraging them to share the love for their work. So I think I should set a better example. And tell people about what we are doing on an ongoing basis – but I’m also going to share the mundane, as well as the things that are going well and the stuff that’s frankly frustrating us.
Thoughts on mantra’s.
Our current mantra’s are to
1. Be 100% honest in our work with clients, peers and audiences.
2. Treat other people as we want to be treated ourselves
3. Not expect tech to be the answer to everything. Tech is great. But it doesn’t work unless we know the why of what we do. (For more info on this, google Simon Sinek and following him on Instagram).
Thoughts on sending presents
It’s partly because of Scott (I can refer to him by his first name now, can’t I?) that we send Easter cards to our clients. We will in all likelihood also send some people a small bottle of spirits soon, once the summer holidays start, because we know that many people will be juggling childcare and working. Why ? Because I want myself and my team to be a difference maker in the world that is my own mind. That’s why.
Thoughts on ideas
In truth, many of our ideas are small. I used to be ashamed and embarrassed of this, but now I’m not – thanks again to Scott.
“…We are pre occupied by the size of things; big cars, big sandwiches, and big salaries. The logic we use is the bigger the idea, the bigger the value, but often that’s not true.”
An example of small things in action
Several years ago, we worked with a business that put content out every 10 am hour between 0a 10am and 8pm. It was the job of the ‘wife’ in the start up, to have her alarm set for every hour, and between those times, Monday to Friday, she had to be home and ready to post content on Facebook and Twitter, because they thought it was the only way to do things. They didn’t mention this to me for several months, but when they did, I shared our knowledge of Hootsuite, Post Planner, Buffer and couple of other things – like the then fledgling Sprout Social, to them. It opened a whole new world of opportunities and yet, it was a a small thing. Its as Scott writes, it is in setting these small ideas free, that opens up the whole world of opportunity.
Thoughts on new ideas not actually being new ideas
Part of the reason why we are so into the small ideas, is because in truth there’s no one new idea – they are a combination of other ideas. People worry about re purposing content – like it’s a bad thing. It’s really not. Producing content in a range of formats so that it helps others to access it is great – they are all great ways to produce more ‘fuel for the mind’…
So, that’s some thoughts on things I’ve been thinking about. If you’ve got this far, please let me know – I need to buy you a gin and tonic to revive you ;)
PS. Thank you to Scott Berkun, Ann Hawkins and Marcus Orlovsky for fuelling the fire.
PPS. What is currently challenging you? I’d love to know!