Here’s a top tip that works for us – when we need some brain space, we find ourselves checklists and tools to make our lives easier. It frees up space in our brains – by not needing to remember things and using checklists instead, we make space to do other thinking. We talk to people about social media every day – they tell us that they find social media to be a huge drain on their time and brain power. It doesn’t need to be like that.
Social media checklists are useful ways to ensure that you stay on track with your social media. There’s no such thing as one ubiquitous social media checklist that will apply for everyone, on every platform. We want this post to challenge, inspire and motivate – the worst thing that could happen is for you to think that you need to shoehorn everything into one status.
Your social media checklist could include the following:
- A social hello. Examples include: hey, hola, hello, morning, evening, bonjour
- Defining which audience segment you are writing for. They could be creative types, artists, connectors, facilitators, marketing managers, photographers, retailers, managers or CEO’s
- Addressing of a pain point. Examples include: struggling to keep on top of the legislative requirements, unsure of what the next big thing will be, want to make your marketing more efficient, find the key to making your cakes rise consistently
- Providing a solution. Examples include: we’ll send you a weekly summary of new requirements, let us show you the hottest things on the horizon, we can save you hours of time with this simple change, here’s how we’ve done it
- An appropriate image. To make a unique, entirely customised image you can sign up to dollar photo club, check out CCL on Flickr and use them within canva.com
- A call to action. Examples include: find out more, learn how, work out how this works, get the inside track here
- A url shortener. You can try tiny.cc or the auto shorteners in Buffer
- A long url. This can be useful f you want people to see how and where the post sits within your site
- A hashtag. How many do you want to use? check out the Buffer post on how many can be useful
I cannot believe that as I’m writing this post, Kevan over at Buffer publishes a Spookily Similar Post !!! So now that you’ve read this, I totally recommend that you also check out how Buffer have written about this, so you can learn more and find different ways to bring this checklist to life, so that you can #CrackOn with #DoingThingsDifferently in your own way, for your business.