I’m so overdue in sharing this guest post and would like to wholly apologise to Yasmin Chopin for it. Yasmin is an interior designer – but she’s also someone who makes excellent use of different social media platforms. So I asked her to write for us with her thoughts on blogging and how she makes it work for her….
I aim to make interior design more accessible and I hope to get that across in the precious first seconds a visitor lands on my home page. I want to show, in a glance, that I am an interior designer who inspires confidence and offers a warm and generous welcome. My area of business is very competitive so my website has to be much more than a static set of pages with the usual bio, list of services and contact details, and I think my blog demonstrates more about me than any single page can possibly do. The blog is designated as my home page so visitors see this before anything else.
- It makes you think about who you are writing for and ensures you clarify your sales message. This helps when you talk to people face to face, it makes you more coherent! It sort of trains your mind, if that doesn’t sound too fantastic.
- Researching material in order to write interesting blog posts is a discipline that ensures you remain on top of your game – it keeps you current. You get on the press lists of people and organisations that matter and you find out first what’s going on in your industry.
- Writing about your subject helps you learn more so your expertise is advanced to a higher level; it’s a self development plan that you don’t have to think about too much. Just explore what interests you and your passion is continuously rekindled.