Do you ever feel like you’re struggling to get your voice heard online?
Are you unsure as to what to delegate to your team when it comes to social media?
Feel like you don’t know who to talk about all things social?
Are you juggling running a small business and having a family life?
Do you race to keep up with latest trends, but wonder what you’re doing the running for?
It’s ok. It really is. You’re not on your own. And sometimes, for us, knowing that we’re not alone, makes everything feel much more doable. That’s a word – doable. Here’s some of our top tips, that we use within Weston Communications, to make everything happen like it does….
1. We talk to each other – a lot. All the time – on Facebook messages and email mostly. There’s a lot flies about, sometimes just to keep others in the loop, so that they know what’s happening with clients. Whatever works for your team – use it – don’t be afraid to use texting, if that’s a good way for you all to keep things moving. It’s what works for you.
2. We identify successes for our clients daily and share them within the team. As well as boosting morale, it also gives each of us ideas and inspiration – what works for a frozen peas manufacturer may also work for a shoe retailer. People ask us how we come up with our sometimes seemingly out there ideas – truthfully, they’re the result of being observant and working with clients who trust us to try new things. Some work. Some don’t. But we learn from them all.
3. We don’t do everything. For a start, there’s not enough hot chocolate in the world to facilitate it. We find the things that each of the team love to do, and give them as much of that type of work as possible. Hannah for example, excels at our finances. It’s not something Jane or I would ever volunteer for. Donna is fanatical about watching wedding videos and looking for funny or tearjerking worthy content. Jane is able to sift through information very quickly. Nickie is a tech queen. Kate’s design is second to none. Chelle spots what’s cool and rising in search. I am good at comparing and contrasting, researching and finding ways to re purpose content.
Be brave. Try #DoingThingsDifferently – if you want inspiration – check out the Buffer blog – they do all sorts differently. That’s one of the reasons we are huge fans. And their tech is pretty good as well!!
4. Don’t feel you have to use everything, all the time. We recommend that you sign up to most platforms, and secure your name there. That’s known as securing your online real estate. Flipagram is great, but it isn’t going to be your source of client referrals this month, so get the username and wait to see how it takes off. Wait to see if we blog about it being something you need in your business. Let others do the running and learning. There’s always someone wants to brag about their knowledge ;)
And finally, if we do get overwhelmed, we bring in additional team members – they love getting the chance to try out with us. They know it’s short term, ad hoc and temporary, but we provide a great team to be part of. Don’t be afraid to give the work to others to do. If you’re finding yourself looking like any of the cartoon characters above, try our tips that are hard earnt though experience. Or you can always hire us, to do it for you. Did you like that? Subtle, I know.
Our social media superheroes service is brand new. We’re still very excited to receive emails with the subject header “superheroes needed“. It makes our day. It makes Jane dance about to break her new tap shoes in. No really, it does – look at this photo she put on our Weston Communications Facebook page yesterday afternoon!
Please be someone who shares – tell us what’s working for you. Tell us which of these tips you’ll try first. You never know, we might send you some tap shoes as a thank you!