We’re really busy in the Weston Comms team so it’s been great to bring in another pair of experienced hands to join us. Nickie is testing us out and vice versa, so we’re sending her lots of virtual tea and cake in team meetings! This is a great post from Nickie on IFTT – you have to try it out!
If you ever feel as though you are spending too much time trying to gauge if you have shared an important piece of content or an image that will WOW your followers to the right social networks then IFTTT is for you.
IFTTT (pronounced like ‘gift’ but without the ‘g’) uses ‘triggers’ to create ‘actions’ : “If This Then That”. This genius internet tool can be set up on a desktop/laptop computer but also works on your iPhone or your Android phone. You can use it to automatically cross-post your content to various platforms but also to send favourite tweets to your Evernote, turn your smartphone’s WiFi off when you exit your office or simply when you change your Facebook profile image your Twitter profile image updates too.
Setting IFTTT up takes a bit of extra time but when this is measured against the time saved and productivity it really is worth it. Make a list of all the outcomes you would like to achieve and then work through IFTTT’s very simple step-by-step process to set up your ‘recipes’.
Your IFTTT recipe is structured thus:
- Channel: The basic building blocks of IFTTT
- Trigger: The “This” part of recipe, i.e. “I upload a video to YouTube”
- Action: The “That” part of the recipe, i.e. “Share to Facebook Page”
- Ingredients: Additional pieces of data, i.e. a call to action, a hashtag, a website link
and you can create as many recipes as you like.
We can recommend (or help you create) lots of IFTTT recipes; one example is to use IFTTT to show Instagram pictures in full on Twitter instead of a link. We don’t want our followers to leave the platform they are currently using to view another. We may have lost them then as they browse the new website instead of returning to our newsfeed. Recipes can also be structured to create timesheets on a spreadsheet using your smartphone’s location services or to add a new file to a shared Dropbox account. We’ve even found one recipe that will ring your phone if you email the hashtag #lostphone to yourself!
The IFTTT website is full of clever little recipes to make your life easier but have a play with your own too. This is one internet tool we really recommend to help you manage your work (and play) time much better.
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Want some help with your social media, marketing or comms? Email email@example.com or call the office on 01223 501520 – we love talking to people about their challenges, growth opportunities and making things happen, so get in touch!