What I’m about to share is proper secret sauce stuff. I haven’t shared it before, because in actual fact, it’s really simple and anyone can do it. The magic is found in your being ready to do what I’m about to write about in a very short space of time and make it happen for yourself, because it really will have to be done there and then.
To make the most of a media opportunity, you need to make something of it before it happens, as it’s happening and after it’s happened. This applies for whether you are on TV, radio, filming for pre record, doing an interview for print or online. It applies. Instead of doing a boring flow chart to show you how it works, I will share a recent example of how we apply this process for our clients.
I know it’s a bit long, but I want you all to see the process so you can do it for yourselves – you just have to go for it :))
Dr Amanda Gummer is a Child Psychologist and a long term client. She’s regularly featured in all kind of media – TV, Radio and Print as well as online features, debates and articles. She also does well on social media. So when she got a call to go to BBC Breakfast, to talk about the now famous letter from the school to their year 6 pupils re exam results, she said yes and got in a car they sent to collect her.
En route, at 10pm, she let us know about it. So we tweeted, FB’d and shared online that she would be on BBC breakfast the next day and the times she would be on. We then got her to record 2 mins of audio about it, in the car, using the regular voice memos app. Amanda texted it to us, which we also put out on social media, via Audioboo.
The next morning, as she did her live TV, a video was made of the 2 interviews she did on BBC Breakfast with the Headteacher. In between interviews, I asked Amanda to have a photo taken of the two of them and do another voice memo on her phone – which is now an exclusive interview between her and the Headteacher, that’s going into Audioboo and is embedded on her website.
We then shared it all over their social media platforms, at staggered points throughout the day. And let her local media know about it – BBC radio and the papers. This produced a request from a BBC Radio show to talk about it during Drive Time – an unexpected but great additional piece of exposure. It produced great results for Amanda and her team as well as a lot of social media engagement – she’s now part of the bigger story. And why did she do this? Because it puts her in front of her clients – whenever she does something like this, her corporate clients see it, and they pick up the phone and ask her to do work more work for them.
Seriously, it works.
So, if preparation is a case of preparation meeting opportunity, how will you be prepared to make the most of the next opportunity that comes your way?