Update: March 2014
This blog post is now out of date – Facebook now allows businesses to ask people to enter comps via comments and likes. Remember though, you still can’t ask someone to share something to gain an entry!
Disclaimer: I love L.K. Bennett – I love their shoes, bags and clothes. I have spent more money than I care to think about over the years!
This blog post is to illustrate a couple of the things you cannot do when hosting a Facebook competition:
1. You cannot host a competition where you tell people that they need to:
“Simply tell us why you want to win an Emma bag in the comments box below. Our favourite answer will be crowned winner…”
And 2. You can’t host two competitions that point to the same url ….. “Full terms & conditions here: http://bit.ly/Ujjd9q” and then expect to give one winner a belt worth somewhere between £35 and £75 when the terms state that you’ll win an Emma bag that sells for £395!
I don’t have time to do lots more on Facebook competition rules. But there’s some great resources out there, so I’ve listed them below. Here’s hoping that soon, big brands will play by the rules so that smaller businesses who do follow the rules, won’t be tempted to cheat, “because other people are getting away with it….”
Just google “Facebook competition rules” and look for recent articles to make sure that you are up to date on what is and isn’t allowed.
PS. Yes, I have contacted them. They are going to “review the links” I sent them. That’s nice.
Update. 4.18pm. Thursday 15 November
L.K. Bennett have now changed their Facebook competition terms and conditions so that they don’t all point to the same place. But the screen shots reflect how they were until 4pm today….