Disclaimer – this is a quick blog, following another conversation I had online today… It is not intended to be a comprehensive guide, it’s just a “starters for 10” on how we can you LinkedIn for business, specifically for networking.
Networking doesn’t have to be face to face. I appreciate that there is a definite benefit to face to face networking, but LinkedIn is useful for online networking and making connections with people who you aren’t meeting on your face to face networking circuits. In my mind, LinkedIn is like Facebook, but for “grown up networking”. Just like with face to face networking, there are different online groups, for different purposes and I use them to broaden the types of people I can meet online. If I’m looking for entrepreneurs and need answers to questions, I can join groups and post there to ask for the answers, so it’s a great way to do research as well.
Here’s a useful blog on how to get started with LinkedIn, if you’re not already on there: Using LinkedIn
And this is the official guide from LinkedIn itself on how to get going: http://learn.linkedin.com/new-users/
If you’re reading and thinking that this is “another” social media thing, I appreciate that. But for me, LinkedIn has brought me new clients, new suppliers and been an invaluable way of enabling my connecting to people and introducing myself – by viewing who other people are connected to, I can ask them to introduce me to them, via LinkedIn, or an email.
Here’s a list of some of the groups that I’m a member of on LinkedIn. You’ll see that some of them are more active than others. And that’s ok, because I get a weekly email on each group, telling me what’s happening.